Helping the artist to manage their career, allowing them to grow and keep moving forward. So, if there is no booking agent, publicist, social media manager, etc., a manager will be assisting in those areas.
The creation and development of (large)scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arrangement for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. Each event is different in its nature so process of planning & execution of each event differs on basis of type of event.
Every venue should consider what their objectives are in hosting an event. Are you trying to improve community relations, build brand awareness, educate/entertain your followers, and/or make a profit?
By better understanding your objectives, you can focus your marketing resources more efficiently and afterwards you can better determine the success of the event. For example, if you are trying to use the event to increase your membership base, then think hard about how you will convert a percentage of the audience into members. If you are trying to use the event to improve community relations, then consider how you can involve other community groups.